Category: Branding and Visibility

The Business of Luxury Design (BOLD) Summit to host exclusive BOLD Designer Showcase highlighting products from acclaimed designers

The BOLD Summit, the premier business conference for principal designers, will host an exclusive designer showcase featuring products from luxury interior designers throughout the three-day event. The BOLD Product Showcase provides an opportunity for attending designers to display their unique products to the design community as well as gain national media exposure.

The BOLD Designer Showcase is set to feature design industry products from highly talented designers such as, Michelle Workman, Jillian O’Neill, Liz Carroll, Marlene Holmquist, Susan Winchester and Deborah Main.

“The BOLD Designer Product Showcase is one of my favorite elements of the BOLD Summit because it allows some of our attendees to showcase their talent and passion in a new way. It is an added benefit of being an attendee and allows us to shine a light on the product side of their business.” states Julia Molloy, Founder of BOLD Summit and Julia Molloy Consulting. “Whether it be furniture, a fabric line or home décor, the showcase gives our attendees a unique opportunity to get their products fantastic exposure not only within the design community but in the media as well.”

About the “Featured” Designers

Michelle Workman

As one of America’s most sought-after interior designers, Michelle Workman designs high-end residential and commercial spaces from West Coast to East Coast. Touted as “Showbiz Royalty” by Variety Magazine, Michelle possesses an esteemed and influential client roster ranging from Emmy Award winning producers and actors to Silicon Valley executives and entrepreneurs to Manhattan philanthropists. Recently Michelle has begun licensing and currently has two collections launched with more on the horizon. Her breathtaking trim line has taken the design community by storm and is as unique as it is brilliant.

 

Jillian O’Neill

Jillian O’Neill of Jillian O’Neill Interior Design specializes in working on modern and luxurious yet livable residential spaces. With a discerning eye for fresh and timeless furnishings and a love for color, texture and functionality, Jillian’s work has been featured in various publications including Elle Décor, Modern Luxury, Luxe Interiors and many more. Jillian now brings her beloved signature aesthetic to her luxury line of furnishings that debuted in 2017. Her signature pieces have sleek and sensual lines with rich materials and tones evoking a beautifully modern feel. 

 

 

Liz Carroll and Charlotte Lucas

Interior Designer, Liz Carroll, of Liz Carroll Interiors, and her sister, Charlotte Lucas, of Charlotte Lucas Interior Design, have teamed up to create House of Harris, a fabric and wallpaper line launching in the Fall of 2017.  Both sisters lead their own high-end interior design firms in North Carolina and have become highly sought after with projects spanning the Southeast.  Now pairing up as sisters to create a unique product line is a natural next step in their evolution.  House of Harris has received early accolades having been featured in Vogue and Veranda.  Their whimsical patterns and vibrant colors with a decidedly modern flair have made quite a splash in their debut collection.

 

Marlene Holmquist, “The Cowgirl Designer”

With decades of experience in the art and design industries, Marlene Holmquist of Luxury Ranch Interior Design specializes in new construction and remodels for ranches and luxury homes. Marlene brings her refreshing signature style of “Contemporary Western Design” to homes from contemporary to cowboy. A true cowgirl in every sense of the word, Marlene easily blends authentic cowboy tradition, modern design and contemporary materials to create the ultimate in exclusive equestrian and ranch furnishings. Each is an artistic expression based on horses and ranch life and make for the perfect statement piece in any sophisticated project. Marlene will also be showcasing limited edition and one of a kind leather “art” pillows, along with equine-inspired jewelry designs.

 

Susan Winchester

Susan Winchester has successfully combined two of her passions, a love of boating and beautiful design into a thriving business creating luxury yacht and home interiors. Having traveled thousands of nautical miles, Susan understands the need for functionality on even the largest yacht, believing that our living spaces have a very real impact on our personal lives. Her luxury outdoor décor line, WaterHaus is the ultimate in true performance, created to withstand the might of the sun and the majesty of the water while embodying all of the elements of refined décor. WaterHaus is a brand where luxury meets water.

 

 

Deborah Main

Product Designer, Deborah Main of Deborah Main Designs attributes her work and design inspiration to fashion, nature art and her love for travel. Specializing in luxury artisan pillows with new and vintage textiles, Deborah’s designs express her passion for color and texture. Her attention to detail demonstrates an appreciation for beauty and quality craftsmanship. Known affectionately as “The Pillow Goddess,” Deborah has been nationally recognized as a Martha Stewart American Made Award finalist and locally as a three-time winner of Best Home Accessories Designer for Austin, Texas Fashion Week.

How to get the most out of your PR Roundtable at BOLD Summit

On a Need to Know Basis:
How to get the most out of your PR Roundtable at BOLD Summit

Frank Advertising is BOLD Summit’s PR agency and they are truly experts in the home and design industry. We’re thrilled to be partners with them and to offer their expertise to you at the BOLD Summit. So if you had a PR guru cornered for a few minutes – what should you ask? What are the key takeaways that could make a difference in your business tomorrow? We asked Lori Dolnick, Senior Vice President at Frank Advertising how to get the most out of a PR Roundtable at BOLD Summit.

How long have you been at Frank Advertising? 
Lori: I’ve been at Frank Advertising for 22 years and all that time focused on building success for businesses in the home and design industries. But as you know, the business is really changing at a rapid pace right now and designers need to be on their toes to stay current and cutting edge today.

So how would you advise them to approach you at the PR Roundtable?
Lori: I’ve done a lot of roundtables and they are really the secret sauce at a leadership conference. We’ve gotten more connections and information in just a few moments at a roundtable than sitting in a lecture hall. So here’s five things you can ask me at the roundtable which can make a major impact in your business and in getting published. And make sure you have a few of your projects accessible on your phone so I can see your work.

1) What magazines and online publications should I be forming a relationship with? 
Every designer, developer, architect who comes to us with a project they want to promote wants to be on the cover of a certain magazine. Every… single… one. I start to think – have they read this magazine? The first section on their website’s navigation bar is “Celebrity Living.” Most of the projects we’ve seen – the vast majority are not owned by either a celebrity designer or a celebrity. Targeting your project to the right outlet is key. And the right outlet may not be the one you think it is – it should be the one that will get you the most leads. Show me your stuff and let’s talk possible magazines and/or digital outlets.

2) How do I form a relationship with a publication? 
This is the area where a professional Public Relation’s agency comes into play. We have those relationships. We speak to editors every day. But if you were to form those relationships yourself – you might want to identify the publications first, and meet with their ad sales people to get the lay of the land. Find out how you can become a partner. Enter the magazine’s design contests. Submit projects. Offer the editors exclusives. Let’s talk about what market you are in and who you should talk to.

3) Should I put my project on social media? 
Magazines and their online websites/social networks all want exclusivity. Once they feature a project – no one else will want to feature it. So if you want national coverage – you can’t go posting it about until you achieve that coverage. Once the magazine is done with it – then you can share it out on Houzz, Instagram, etc. And you can go after local and trade magazines to get additional coverage. It’s a waiting game for sure – but one project/one publication is the rule that applies.

4) What’s one thing I should do when I get back?
If you are on Twitter especially – but since it’s design it could be Instagram or Facebook too – you should make a “Twitter List” of the editors in your network. No editors? Find some. Then you can send them specific tweets about projects you are doing, awards you’ve won. You can like or comment on their articles. You can form that relationship. Be that expert they will look for next time they need a designer to talk to.

5) When do I need professional help? 
At the moment you have all these great ideas for doing it yourself – but you realize it will never get done. Or you’ve tried and you aren’t getting results. When people call us it’s because they can no longer sustain doing the vital marketing things they need to do to grow or because they’ve tried things and those things didn’t work. That’s when you know you are ready. When you are holding yourself back because you have other vital things to do and marketing falls by the wayside.

About Frank Advertising
Frank Advertising is the Rare Combination – a true full-service resource that genuinely knows your business. As public relations and marketing specialists in the kitchen and bath, design and tabletop industries, they create a place for bespoke products and design services in the minds of architects, designers and consumers. They big picture think, while helping clients with the smallest details.Transcending fads and fashion by building an emotional connection with the audience – after all, people don’t buy brands, they join them. To learn more: www.frankadvertisingus.com

Acclaimed Designer Jamie Drake Announced As Second BOLD Master Award Recipient at The Business of Luxury Design (BOLD) Summit

The BOLD Summit, the premier business conference for principal designers, proudly announces acclaimed designer and regarded entrepreneur Jamie Drake FASID as a BOLD Master Award recipient joining the 2017 BOLD Summit roster. Drake is the second of three BOLD Master Award winners and will present to fellow principal designers at the conference this September 25th-27th at the renowned Auditorium Theater in Downtown Chicago.

Drake, co-principal of Drake/Anderson, brings a wealth of experience with more than 30 years of vibrant interior design expertise. One of the most distinguished and well-known designers today, Drake is regarded as a modernist combining a daring color and style approach with an expansive comprehension of design from decades past and present. Creating environments that are both glamorous and eloquent, Drake focuses on crafting captivating, fashionable spaces that remain personal to each client. His distinct, one-of-a-kind sense of style has been sought after by an array of high-end clientele including former New York City Mayor, Michael Bloomberg and recording artist, Madonna.

“The BOLD Summit aims to bring forth the best of the best with driven principal designers who are inspired to elevate the business practices of those who share their same passions,” states Julia Molloy, Owner BOLD Summit and Julia Molloy Consulting. “It’s an honor to introduce Jamie Drake as a BOLD Master Award recipient and presenter this year. Drake’s unique design approach and unmistakable flair is inspiring to so many who have had the pleasure of experiencing his work. He will be opening up his wisdom and expertise in an open forum Q&A as well as hosting an intimate round table discussion at BOLD. I am quite certain this rare experience will be unforgettable and awe-inspiring.”

Among accolades too numerous to mention, Drake has been on Architectural Digest’s prestigious AD100 list of top architects and designers for several years – including the new 2017 list – and is also a member of ELLE DECOR’s distinguished A-List since 2012. He was honored with Fashion Group International’s Night of Stars Award for Interior Design, named a Master Class designer by House Beautiful, and was inducted into Interior Design magazine’s Hall of Fame in 2003. Drake’s work has been featured in virtually every design publication of note, including ELLE DECOR, House Beautiful, Interior Design and Architectural Digest. Extremely active in many causes, Drake currently serves as chair of The Alpha Workshops, where he also has been a board member for many years. He is a recipient of a Partnership for the Homeless Director’s Award and is a longtime supporter of Housing Works, He is a board member of Parsons, his alma mater.

BOLD Summit is the most dynamic and powerful resource for business development and collaboration in the design industry. The 2017 Business of Luxury Design Summit will feature high-level presentations, intimate round table discussions, a BOLD Attendee Product Showcase and a lavish lunch each day. The 2017 BOLD focus is expanding your brand and revenue streams, increasing profits, PR and marketing techniques.

Brown Jordan Outdoor Kitchens

Brown Jordan Outdoor Kitchens is the leading manufacturer of luxury stainless steel cabinets. Manufactured entirely in the United States, they offer a comprehensive line of stainless steel outdoor cabinets to elevate your outdoor living areas. With a weather resistant powder coat which keeps them practically maintenance free, even in harsh climates,  Brown Jordan Outdoor Kitchens is well known to be the highest quality outdoor kitchen cabinets available.

Brown Jordan Outdoor Kitchens
Brown Jordan Outdoor Kitchens

 

Brown Jordan Outdoor Kitchens expertly marries refined style to unrivaled quality and functionality. Their cabinets will elegantly compliment any outdoor layout and aesthetic with over 400 different choices in stainless steel cabinet sizes and a beautiful array of exclusive designer powder coat finishes, which were specifically chosen to match Brown Jordan furniture. When you order from Brown Jordan Outdoor Kitchens you can expect your cabinets to arrive damage free on a palette made specifically for that cabinet, with complete directions and illustrations for ease of installation. With a lifetime warranty, you can rest assured knowing Brown Jordan Outdoor Kitchens will stand the test of time.

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A very special thank you to Brown Jordan Outdoor Kitchens for sponsoring our 2015 BOLD Summit!

 

BOLD Summit Founder, Julia Molloy of Julia Molloy Inc

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Kimberly Grigg of Knotting Hill Interiors had great things to say after last year’s BOLD Summit, including high praise for BOLD Founder Julia Molloy. Julia is the leading operations specialist for the interior design industry and has a wealth of knowledge from design, operations and the technology sector. Prior to purchasing the Business of Design Summit, Julia was a frequent faculty member there with the renowned David Shepherd.

Julia has brilliantly rebranded the conference and again, is leading the design community to an elevated level, through the BOLD Summit. You will find that the conference brings with it 10 years of foundation and strength and is now being polished up and refined to better address the group of high-end designers that have had largely no place to go for truly relevant, high-impact content nor a venue that provides an authentic peer group collaboration and networking experience. The BOLD Summit fills that need in a most eloquent and powerful way.

Overcome Your Obstacles!

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Do you feel the desire to expand and grow your business but think there are too many challenges keeping you from success? Do you keep saying you’re too busy? We know your time is valuable, which is why we are packing as much information as we can into two days. Are you not even sure where to start? Our industry experts will provide the tools to assess where your company is and what it needs to go further. Have you achieved your goals but now find yourself stagnating? Hear what the Masters have to say and be inspired! This is the time to stop making excuses! Go out and make the changes to become the top level designer you want to be!